In-Game Advertising Market Report
According to the In-Game Advertising Market Report;
• The global in-game ad market is expected to generate $13,989.6 million in the 2021-2028 timeframe and grow 11.2% at a healthy CAGR from 6.059.2 million dollars in 2020.
• The in-game advertising market is expected to grow due to acquisitions and business expansions by key market players to increase the adoption of in-game advertising for various applications.
• According to a regional analysis of the market, the Asia-Pacific in-game ad market is expected to grow at a CAGR of 12.9%, generating $3,686.2 million in revenue during the review period.
Overview of in-game advertising
In-game advertising, or IGA, is advertising that appears on a computer and advertises in video games. According to IGA, advertisements are integrated into mobile games and computer games. Pop-up messages, on-screen advertisements, cutscenes, billboards and background images are common examples. In-game advertising includes static ads, dynamic and ad play (an ad-generated game). Increasing internet penetration around the world is one of the most important factors driving the growth of the market.
The Market is Expected to be Driven by the Emerging Trend of Online Gaming and the Rise of In-game Advertising
In recent years, businesses of all sizes have found advertising opportunities in the video game industry, mostly in conjunction with esports games. For example, in April 2020, German multinational corporate luxury vehicle manufacturer BMW signed global partnership agreements with five major esports teams (Cloud9, Fnatic, FunPlus Phoenix, G2 Esports and T1 Entertainment & Sports). In addition, rising disposable income and growing middle class population in developing regions are some of the factors driving the demand for smartphones and this is expected to have a positive impact on the growth of the in-game advertising market throughout the forecast period and beyond. The growing popularity of business-to-business (B2B), business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce websites and the emerging online gaming trend are driving market growth.
The static ads subsegment is expected to have a dominant market share, growing from $2,726.6 million in 2020 to generate revenue of $6,365.3 million by 2028. Static ads have a greater impact on consumers in a shorter time. Static ads are embedded directly inside a game. These ads can be integrated into both desktop and mobile games. Static ads are included in the plot of the game. Questions in these ads allow players to interact with the ad. The demand for static ads is increasing as static ads allow game developers and advertisers to schedule their ads as it allows for more customization.
Dynamic ad is the fastest growing ad type in the sub-segment. It is expected to generate revenues of $5,064.2 million by 2028 and have a healthy CAGR of 11.6% from $2,120.7 million in 2020. Dynamic ads are strategically placed throughout games as posters or billboards. These ads can appear on consoles, mobile devices and flash games. These are real-time ads that can be added and removed from games in real time.
Source: https://www.researchdive.com/8527/in-game-advertising-market
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